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Typically, students will enter the program in their junior year, complete the program’s requirements in marketing and selling plus two elective courses and a required practicum. Upon completion of the program’s requirements, you will receive a certificate of accomplishment that sales managers will view as an advantage over other job applicants during job interviews. Another benefit of the Sales program is the plentiful opportunities for meeting and networking with sales managers and other industry people.
The courses you will take offer more than book learning. Principles of Selling (MKTG 335) teaches “lifetime” skills as simple as learning how to “sell” yourself to a prospective employer and what a salesperson does such as making effective sales calls, writing professional proposals, making sales presentations, territory management, networking and professional behavior and ethics. Through Sales Management (MKTG 430) you learn sales from the Manager’s perspective. Successful managers master skills such as interviewing, selecting and hiring, training, budgeting, territory and time management, motivation, counseling and termination.
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