Elective Courses — Marketing

NUMBER

TITLE

DETAILS

SYLLABI

MKTG 510

New Product Development  

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 512

Consumer Marketing and Brand Management

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 520

Marketing Channels

4 credits
Prerequisite: BA 501 or MKTG 501

MKTG 530

Managing the Sales System

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 540

Advertising and Promotion Management

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 550

Managing Customer Relationships through Direct Marketing

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 560

Research for Marketing Decisions

4 credits
Prerequisite: BA 501 or MKTG 501.

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Download Evening syllabus (pdf)

MKTG 565

Marketing and Decision Models

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 570

International Marketing

4 credits
Prerequisite: BA 501 or MKTG 501; Recommended: one IBUS course.

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MKTG 575

Marketing High-Technology Products

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 579

Cases in Sustainability

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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MKTG 579

Marketing Strategy for High-Growth Potential Firms

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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MKTG 579

Pricing Strategies

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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MKTG 579

Service Marketing

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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