Requirements are the same for both certificate programs. 18 units of coursework including:
| Bridge Elective Required: |
| ENTRE 509 Foundations of Entrepreneurship |
This course focuses on identifying and evaluating new venture opportunities, developing and testing marketing strategies, reviewing test market performance, and assessing business plans. Emphasizes the interplay between marketing, manufacturing, finance, accounting, and team management. |
Required Courses (Choose two)
|
ENTRE 557/
FIN 557
Entrepreneurial Finance |
They need to understand venture capital markets, stages of financing, business cash-flow models, measuring early-stage financial performance, and how to prepare financially for a successful placement. In this course, students will examine the elements of a term sheet, learn how to value early-stage companies, discuss compensation issues, make presentations to angel investors and venture capital groups, and learn to manage the finances of a new venture. |
ENTRE 510
Entrepreneurial Strategies |
Startups are high-risk, high-return endeavors, and, although there are notable examples of wealth creation, failure is the norm. This course uses competitive strategy to analyze the success and failure of entrepreneurial ventures and identifies the strategic principles that could increase the probability of success. |
Elective Courses (Choose two)
|
| ENTRE 521 * Corporate Entrepreneurship |
This course focuses on entrepreneurial activities in large, established corporations. Students will be introduced to the theory and best practices regarding the process of converting new ideas into commercial products and new businesses. Often referred to as corporate entrepreneurship or corporate venturing, this process is one that generates and exploits new technologies, products, or businesses under the organizational umbrella of a large, established corporation. |
ENTRE 530
New Venture Creation and Managing Growth |
The focus of this class is on gaining new venture creation and management experience. Students will learn the theories and tools for creating a new venture from lectures and case studies. Through a state-of-the-art business simulator, students will launch a new business, develop and execute a business strategy, obtain equity investment, gradually build the business, execute true-to-life new venture creation decisions, and compete with other students in a virtual business world. |
MGMT 521 *
Strategic Management of Innovation and Technology |
This course examines how innovative firms often experience rapid and disruptive levels of growth and change and how, effective management of new technologies, the boom can quickly turn to bust. The course investigates the microeconomic drivers of competition in technology industries, explores how technological change affects competition, and examines the implications for competitive strategy. |
ENTRE 531
Developing Business Models for Emerging Technologies |
This course focuses on the commercialization of emerging technologies (transforming a new technology into a market-ready Technology-based business). Topics include evaluating the intellectual property landscape, identifying business opportunities, analyzing competition, developing business models and strategies, and constructing and presenting a professional quality business plan. |
MKTG 555
Entrepreneurial Marketing |
|
ENTRE 579A
Venture Capital Investment Competition |
|
E567
Survey of Intellectual Property |
|
| * These courses are strongly recommended for those interested in entrepreneurship activities in large companies. |
